Tuesday, September 20, 2016
To optimize your whole site for search engines, you’ll need to follow these basic tips:
It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.
Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
Some sites have “ugly” permalink structures that use numbers to identify pages.
Don’t do this. It’s bad for SEO and just doesn’t look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:
It should look more like this:
Page load times are important, so get rid of any non-essentials that bog down your website.
These may including music players, large images, flash graphics, and unnecessary plugins.
Include words that reflect your site topic in the image title, description, and alt attributes.
Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).
You can do this by including a blogroll, link list, or resources page on your website.
Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
A lot of search engines will automatically find and index your content, but don’t count on it.
You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)
This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).
My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.
Regardless of what you do, know that inbound links are essential to SEO.
The age of your URL is a factor in your site’s search ranking, so be patient.
If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.
None of the above matters if you create content that sounds like a robot wrote it.
Write great stuff, follow the steps above, have patience, and you’ll see results.
I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.
If you’re curious as to how well your site is performing on search engines, you can use a free website SEO tool like Website Grader.